Coaching is constant
Feedback is not an annual event. It happens after conversations, after campaigns, and in one-to-one development time.
04The Collective
A collective is a group that performs together and is judged together. Ours is built for people who find goals, coaching, and honest feedback motivating rather than uncomfortable.

How the floor feels
Days start with clarity about what we are trying to do and end with an honest look at what happened. Between those two points is customer conversation, campaign execution, and the coaching that turns one into the other.
People here often come from competitive sports, team environments, or any background where being coached is normal. That mentality helps. It is not a requirement — no athletic experience is needed to work at 917 Collective.
Feedback is not an annual event. It happens after conversations, after campaigns, and in one-to-one development time.
Objectives are visible. So is the support around them. Being measured is not the same as being left alone.
Nobody is asked to improvise in front of a customer. Product knowledge and conversation structure come first.
We are a competitive environment, not a self-destructive one. Long-term performance depends on people who can keep going.
If that reads like a challenge rather than a slogan, you will recognise the room.